Posts Tagged ‘Google Analytics’

Adding a search box to your site not only offers your visitors an important ease-of-use feature, but provides you, the site owner, with powerful insight into what your visitors really expect from your site. If you don’t have a search box on your site, you might consider using the Google Custom Search Engine (both free and paid [...]

Regardless of the year or economic climate, it’s always been important to optimize the return on your advertising investment–but now it’s more important than ever. Google Analytics specializes in providing you with the metrics you need to make informed advertising decisions.

By linking your Google AdWords and Analytics accounts, you can optimize your AdWords investment even more effectively [...]

 In the spirit of the holidays, we would like to offer tips on how to increase visibility into your e-commerce performance and your advertising spend using Google Analytics. For many, seasonality influences purchasing decisions and affects business revenues. Analytics can help keep a close eye on your advertising spend and e-commerce trends to run a [...]

By now, you’ve probably noticed the account management pages you see when you log into your Google Analytics account. The pages have been updated to provide you with easier access and monitoring capabilities to your accounts and profiles. Now it’s easier to manage and monitor your accounts and profiles, and also easier to see areas [...]

When we launched additional enterprise class features in October, we created a few short videos to help people get started using the features. Your feedback on these videos and their popularity (over 70,000 views so far) has inspired us to create more educational videos.
Today, we’re pleased to announce the Google Analytics Channel on YouTube, a one-stop source for the [...]

Casually, you mentioned, over and over, again and again, at every conference and tradeshow where we met you, that advanced segmentation was a feature you’d love to see in Google Analytics. You shared your segmentation wishlist, and we found that after you showed us, we started dreaming about it too. You wanted to be able [...]

Here in AdSense, we’re big on data. From spreadsheets and graphs to weekly reports and metrics, we constantly turn to numbers when running our business. In a similar vein, we’ve heard your requests for more data to help you run your AdSense websites, which is why we’re excited to announce the integration of one of [...]

Over the past year, our team has been gathering a feature wish list from you, our customers. We also asked experts in the web analytics industry and listened to customers of other analytics tools to find out what additional functionality they would like to see added to Google Analytics to make it as powerful, flexible, [...]

Google Analytics is full of insights that can benefit your AdWords account, and your business. To help you make the most of this information, we’ve started an introductory video series called“Google Analytics in 60 Seconds.” The first two videos explain two easy ways to refine your targeting. You can find them below and as part of [...]

Take your pick from New York, Phoenix, Columbus, Los Angeles, Seattle, Las Vegas and San Jose! These are full day seminars chock full of information on “how it works” and “how to make it work” for your website. This course is ideal for marketers, web designers, web analysts and anyone who wants to improve their [...]

In the past, you couldn’t delete your account from, well, within your account. Getting rid of a duplicate or test account required you to send in a formal request, and you were limited to deleting only profiles in your account.Now, you can delete an account with a click of a button in the “Edit Account [...]

Editor’s Note: This post is the first of a regular series of guest-authored posts with our Google Analytics Authorized Consultants, who are certified by Google to offer support and consultation to Google Analytics customers.
This first post is written by LunaMetrics in Pittsburgh. Learn how to use Google Analytics from set-up to analysis at their one-day training, “Getting ahead with Google [...]

For many kinds of analysis, simply copying and pasting the Google Analytics tracking code into your site is more than enough. But there’s a growing population of Analytics power users who want fine-grained control over their site tracking and who have a burning desire to understand and manipulate the behavior of Analytics. For those of [...]

Google Analytics is now showing “Chrome” as a browser type in your reports! All current and future visits will be labeled as such.
Over the next few days, the visits from Google Chrome since its beta launch on Tuesday will be identified and updated to correctly show “Chrome” as the browser type for that period.
Posted by Jeff Gillis, [...]

We have several case studies on the Google Analytics website that show varied real world examples of Google Analytics use. And recently, the AdWords team put together a great new case study video (below) with furniture and accessories company Carolina Rustica which touches on their use of Google Analytics. I know many other people have equally compelling stories that [...]

Last month, we added the first batch of feature enhancements to the new Google Analytics. Today, we’re excited to announce that we’re adding a few more of your most requested features. The following improvements are available in your account now:
- We’ve added a “Go to:” box to all reports that have tables so you can jump directly [...]

Many of our users like to print their Google Analytics reporting interface to include in presentations, handouts or company reports. We added the ability to export to PDF in the new interface so printed reports would look perfect. These PDF reports are vector based and can scale to the size of billboards and still look [...]