Posts under ‘MSN Adcenter’

Want to improve the relevance of your landing page without changing so much as a period? Improve the quality of your paid search ad.
I’ll admit there doesn’t seem a direct causal connection between the perceived relevance of your landing page and the quality of your search ad. That’s why Microsoft hired Enquiro Research for a [...]

 
Last month my colleague Libby Thomas wrote an introduction to Dynamic Text Insertion. You may remember she mentioned that a study has shown that inserting the exact keyword into a paid listing improves CTR by 38% on average.
Keyword Insertion
With adCenter, the easiest way to include the search term is through {keyword} insertion. This function allows you to [...]

Have you ever wondered how to target by country and city (geo-targeting) or even by anotherlanguage and market (language and market distribution)? Do you feel confused about geo-targeting or language and market distribution choices? If any of these questions resonate with you, read on.
Distribution by language and market and geographic targeting work jointly to offer [...]

dvertising formats, rather than marketers concentrating on just one channel.
It’s certainly not a new idea - after all, as consumers we’re exposed to many different media every day and, more pertinently, when making decisions on what to buy; so it makes sense that the best advertising campaigns are those that present us with a relevant message at [...]

Friday, October 10, 2008 by: Carolyn Miller - MSFT

Earlier this week, the Live Search Blog posted about a new deal with Facebook in the U.S.:
Now Facebook users in the U.S. have the option to “Search Facebook” or “Search the Web.” In addition, adCenter is delivering search ads alongside those results. For me that means getting great search results [...]

Wednesday, October 08, 2008 by: Charles Thrasher 0 Comments

Search engine advertising is about moving your customer from search page to landing page. It’s about selling the click but selling it to the right person, the person likely to buy your product, service, subscription, or information. It’s about the customer, a fact that some advertisers seem to overlook.
I’m [...]

Tuesday, October 07, 2008 by: Mel Carson - MSFT 0 Comments

The IAB has announced today that UK internet advertising spend in the first half of 2008 grew by 21% compared with the same period the year before.
Online advertising now has a healthy 19% share of the UK’s total advertising budget with marketers allocating £1.7B of their budgets to online [...]

Monday, October 06, 2008 by: Libby Thomas - MSFT 1 Comments

As a pay-per-click wizard, you’re probably aware that the perfect paid search account should contain a magical combination of both generic and branded terms. Omitting either of those could leave your campaign seriously lacking in sparkle and wonder. Not to mention conversions.
Enchanting Evidence
Just in case you’re not [...]

Friday, October 03, 2008 by: Carolyn Miller - MSFT 0 Comments

The holiday season is almost here, and soon we’ll be releasing the adCenter Fall Upgrade with new features that you’ve been asking for.
We’ve been listening to your feedback, requests, and great ideas for new features in adCenter, and throughout this year we’ve made significant progress in several [...]

Monday, September 29, 2008 by: Carolyn Miller - MSFT 0 Comments

I wanted to draw your attention to a feature we launched here on www.adcentercommunity.com in August, which is the categories feature. Every time we publish a blog post, we categorize it so that you can easily find all blog posts related to a certain topic. You can see a list [...]

Friday, September 26, 2008 by: Hana Ondrusek - MSFT 2 Comments

Are you trying to decide which match type is right for your business and your keyword list? Do you want to make sure your campaign is reaching the right people at the right time? Then this is the blog post for you!
Determining which keyword match type best suits your marketing strategy is [...]

Thursday, September 25, 2008 by: Carolyn Miller - MSFT 0 Comments

Popular topics in adCenter Help for the past few months have been:

Contact Support
About finding your ad in search results
Editorial Guidelines

The About dynamic text topic was popular as well.
I wanted to remind you about our Microsoft adCenter Help URLs spreadsheet that allows you to bookmark these as well as any other Help [...]

Wednesday, September 24, 2008 by: Kelley Myers 1 Comments

Back in March I shared with you a proof of concept (POC) I launched on the www.advertising.microsoft.com web site that helped advertisers find their ads in Live Search results. Over the last few months I’ve worked with a team here to develop the adCenter Learning Center.
The adCenter Learning Center is the next step that will help [...]

Tuesday, September 16, 2008 by: Tina Kelleher - MSFT 0 Comments

Personally, I don’t understand the people who consider Labor Day weekend to be the start of the Holiday shopping season, but they most certainly are out there — my sister-in-law is one of them. She starts thinking about the Holidays right after Memorial Day weekend, carefully adding [...]

Friday, September 12, 2008 by: Carolyn Miller - MSFT 1 Comments

Good news for our U.S. advertisers - beginning today, you have an extra ad placement opportunity with the addition of a fourth ad in the mainline above the organic results. (Mainline ads are the ads that appear above algorithmic results, and right-rail ads are those that appear [...]

Tuesday, September 09, 2008 by: Carolyn Miller - MSFT 0 Comments

Today I’m following up on one of Mel’s posts from SES covering our colleague Pavan Lee (Peiwen Li)’s presentation at the Searcher Behavior Research panel at SES. Pavan’s done some interesting research around the effects of combining search, contextual and display advertising – which she calls the “Power of Three”.
Pavan says, “We have [...]

Tuesday, September 09, 2008 by: Kristee Bingham - MSFT 1 Comments

Hi friends! It’s me again, here to share with you the basics on how to get ads set up in your adCenter account. Be sure to check out parts one and two of this series: Getting started with adCenter: creating campaigns and Getting started with adCenter: creating ad groups.
You can [...]

Friday, September 05, 2008 by: Kate Newton - MSFT 
How do you stand out to the ‘credit crunched’ customer? The growth of online sales has slowed down in recent months as a result of the current financial climate. The Creative Services team believes creative ads could be the saving grace for your search campaign.
Online Growth Slows Down
The IMRG [...]

Tuesday, August 26, 2008 by: Carolyn Miller - MSFT 0 Comments

Our latest release included features requested by customers in the community, including the “bill me now” feature and the ability to remove a credit card from adCenter. I just wanted post a reminder on a couple ways you can provide feedback for adCenter.
We have the adCenter feedback form where you can [...]