Posts under ‘Yahoo Search Marketing’

Ad testing lets you see which ads perform better
How do you know if your ads are working for you? It’s pretty simple — Sponsored Search’s ad testing feature compares the performance of two ads and tells you which one is doing better.
Many marketers know this function by its nickname, “A/B Testing,” since it compares “Ad [...]

Yahoo! shares tips on keyword management
Do you like to listen to good advice, instead of just reading it? Whether you’re a seasoned search marketing expert or just starting out with your Sponsored Search campaign, a new free podcast provides useful info that can help you reach your business goals.
Our own Patrizio Spagnoletto, Senior Director of [...]

Now you can geo-target users at country, city or ZIP code level
Where are your people? And more importantly, are they finding you?  Knowing your ads show up for the right people in the right places is crucial, especially when your business only caters to a specific area. You may already be familiar with geo-targeting, but [...]

These subtle changes are designed to lead to better Content Match performance
Sometimes a product launch is big, like our recent launch of APT from Yahoo!. And sometimes it’s understated, like the improved version of our contextual advertising product, Content Match, which we’re announcing this week. It’s not a new brand, and it looks virtually the same in [...]

3 ways to use email and search together to reach your customers
You should know this from your own Web usage, but a study from the Pew Internet and American Life Project says that the most popular Web activity for Americans is email, followed closely by searching. The two lessons you should take from these findings are:
1. It [...]

New site gives you information on the Yahoo!-Google deal
It’s a pretty good guess you’ve heard opinions on the Yahoo!-Google marketing agreement from just about everybody: your coworkers, your competitors, your daily blog, and — who knows? — maybe even your taxi driver. Which is why we thought we could help you sift through the clutter [...]

Use two basic tools in your account to get noticed
When you just have mere seconds to catch the attention of a searcher on the web, your ad copy better scream, “I’m just what you’re looking for!” Until we introduce ads that can seductively talk to users, the next best things for getting your ads noticed [...]

We wanted to share with you an excerpt of a Yodel Anecdotal post from Yahoo! president Sue Decker explaining the Yahoo!-Google agreement and reiterating our ongoing commitment to Sponsored Search.  As Sue puts it,
There’s been a lot of speculation swirling around about the Yahoo!-Google agreement. We hear everything from the claim that Yahoo! and Google will be fixing prices [...]

market players do business more simply and effectively
Today we launched our new advertising platform, APT from Yahoo!, at a media event in New York City with Jon Hamm, star of TV’s Mad Men. We believe when the new platform becomes available to advertisers, it will help them reach more quality user audiences, harness insights on those users, [...]

Should you let the traffic flow, or limit your matches to keywords that convert better?
This is an excerpt from Yahoo!’s Smart Start guide, which is packed with helpful content to assist you in making your campaigns as effective as possible. Whether you’re an expert search marketer or just starting out, the tips from Yahoo!’s “Sharon Goodsense” [...]

What not to do with your search account
We’ve already nagged you plenty about the things that successful advertisers should do—and it isn’t just cleaning your room or taking out the trash.
But sometimes knowing what not to do is just as important. When it comes to creating and managing your ads, avoiding certain mistakes before you make them can save [...]

In which we answer queries from our recent webinars
Every month, we get great questions in our ongoing series of advertiserwebinars. Even if you’ve never had a chance to attend one of these sessions, this info is too good to keep to ourselves. With this post about keywords we continue to share those questions and their [...]

How treating a web page like a research paper can help you in search listings
You should always keep your audience in mind when you’re writing landing page text. But what do you when you’re optimizing pages for search engines and your audience isn’t even human?
According to search engine optimization expert Jessica Bowman of SEM Inhouse, it [...]

Arrange your keywords and ads properly to help you achieve better results
This is advice taken from Yahoo!’s Smart Start guide, which is packed with helpful content to assist you in making your campaigns as effective as possible. Whether you’re an expert search marketer or just starting out, the tips from Yahoo!’s “Sharon Goodsense” offer practical search [...]

How much traffic do you really want, and can your budget afford it?
Before iPods enabled teens to retreat into their music at any volume they like without disrupting the rest of the household, parents employed a three-word mantra that both parties quickly grew tired of: “Turn it down!” It’s a generational power struggle that probably [...]

3 strategies to help you monitor and react to bid requirements
Remember how you used to daydream in school, only to snap out of it just as you heard the last bit of information that you knew was going to be on the test?
OK, maybe that was just us. But we’re guessing that, along those lines, [...]

Building a successful campaign requires picking effective keywords—and the proper match type to go with them
Keywords are the foundation of your search marketing account, as they help lead customers to your website. Think of them as the main building blocks you’ll use to construct your Sponsored Search marketing account.
As you work with your keywords, you’ll [...]

And 5 factors that can help you get users’ attention
The question “What’s a good click-through rate?” is a little bit like asking “What’s your favorite movie?”, in that it really comes down to personal preference. Just as some people might lean toward “The Godfather,” as their fave flick, others might prefer something a little more [...]

Now you have more ways to keep tabs on your account
You shouldn’t be intimidated by reports—whether it’s a report card, a weather report or the cover sheet for a TPS report.
Our Ad Performance Reports, located under the Reports tab in your Sponsored Search account, help you understand how your ads are performing. You should use this [...]

How our Ad Profiling Program Can Help Your Keyword Performance
Think of your Yahoo! Search Marketing account as a garden — without careful maintenance, it can grow wild. The wilder it grows, the more difficult it is to maintain. Our goal here at Yahoo! Search Marketing is to lend a hand in the garden, which is [...]

Why we have rules for your search marketing accounts
Here at Yahoo! Search Marketing, we try to bring users and advertisers together by creating relevant, effective search listings. To help us create a high-quality search experience, we have a set of editorial guidelines and best practices. Think of them as the “instruction manual” for your account: [...]

Three tips to muster, monitor and maintain your conversions
In the offline world, a “conversion” could happen in the metric system, the adoption of a new religion or an exchange of currency. But for search marketing advertisers, a conversion is a completed transaction event on a website. Apart from the most obvious conversion—a customer completes a [...]

Why your ads may disappear, and how to give them more time in the spotlight
You’ve probably felt a certain thump of pride when you do a search on your product and see your ad pop up in the Sponsored Results.
But at other times, you might have experienced a “where did it go?” moment. This occurs [...]

Write better ads and you could receive a higher ranking for lower cost.
This is an excerpt from Yahoo!’s Smart Start guide, which is packed with helpful content to assist you in making your campaigns as effective as possible. Whether you’re an expert search marketer or just starting out, the tips from Yahoo!’s “Sharon Goodsense” offer practical [...]